What are the Legal Requirements to Start a Gaming Affiliate Website
The requirements vary between individual states. However, almost all states require the affiliate to be an incorporated legal entity (such as a Limited Liability Company – LLC) with an address inside the state. Some states have further requirements – for example, in New Jersey, the affiliate must register their website as a complementary or ancillary casino service industry enterprise (CSIE).
Pennsylvania has regulations for their affiliate gaming license similar to New Jersey’s, such as affiliates choosing the CPA option requiring a gaming services provider’s license and affiliates choosing rev share requiring a casino ancillary license.
Louisiana requires any gaming affiliate that earns more than $200,000 to obtain a Non-Gaming Supplier Permit from the Board.
When you are starting to plan your affiliate gaming business, take advantage of our services in setting up your operation. We have many years of experience and a team of highly experienced people who specialize in this sector.
How do I start a casino affiliate website?
You need to take many steps before an affiliate website can start to operate. Firstly, focus on a specific gambling operator you want to deal with. From that, you should follow the legal requirements for setting up a company located in the casino’s home state and, if necessary, apply for any required licenses, permits, and documentation.
From then, you can start to build your internet presence with a website that will attract gamers and offer them an incentive to click on your promotional links to the affiliated casino. Web marketing for gambling is no different from all internet campaigns. It should concentrate on elements like lead nurturing, mobility, social media marketing, and engaging content.
What is an online gambling affiliate?
An online gambling affiliate is an independent entity that gets rewarded whenever a visitor to its own website performs a click-through action to a gambling website. It needs to promote gambling on its website and through direct marketing campaigns.
The rewards from the gaming site can come in the form of a fixed amount for each new click-through (Cost per acquisition) or a percentage of each customer’s total revenue stream for the casino.